Every supplier that came from the beer distributor that we utilized to work for obtained their a . m . sales presentation, by having an eye chart or bullet point ridden slide, stuffed with text explaining to us who these folks were or the way they were gonna bore us. So, the supplier(s) took because of their generic presentations, reading off the slides by turning their time for us, skipping slides, simply because they weren't pertinent to us, or telling us "this what about a difficult slide to produce out." During any one of these presentation I recall window shopping the surrounding and noticing that men and women were either dosing off, texting, or flipping from the preprinted PowerPoint sales presentation.presentation sleeping.
As well as sat through a presentation that way? Or maybe you have are actually in charge of giving a generic and boring presentation into a distributor's sales team?
At some point after one of these brilliant awful presentations, I developed a promise to myself, that we could do not be generic or boring when talking to a distributor's sales team. Also i told myself, that we would constantly give attention to improving my presentation and public speaking skills. Now a great deal of suppliers, not you naturally, think these are great presenters and pay attention to you don't need to improve their presentation skills, simply because they make use of the same PowerPoint presentation for each and every distributor. And that's a challenge.
To fix this problem you are going to should think outside of the box and hang a serious amounts of effort into customizing your presentations. For anyone who is happy to do this, then I'm happy to share a couple of approaches to not just improve your presentation skills, but generate your PowerPoint presentations better.
Engage from the Primary…
… slide or the first sentence out of your mouth. Most distributors will introduce you, so there is no need to reintroduce yourself and tell people where you're from or who you are, unless it's relevant to audience. When you utilized to work on the distributor side be empathetic and remember how you dreaded a . m . meetings. Now, should you did pursuit you need to know something is exclusive to the distributor, metropolis or the market they cover, or something like that that may resonate with the audience. Use that information to engage the sales team from the initial words out of your mouth. So if instead where you will make fun someone, make fun of yourself.
Keep Presentation Based on Your Audience.
Avoid the use of the same presentation for each and every the distributors or wholesalers. Observe that I didn't say "will not convey the same message for your distributors." Move from the one fits all presentations that are sent for your requirements by the corporate marketing department that's never stepped foot inside your market.
A case in point from of my past presentations: I'd been presenting into a distributor that is for the outskirts of Ann Arbor, is know for University of Michigan. I organize a slide which have Rich Rodrigues, the first sort U of M Football Coach and captioned it "MISTAKES." After everyone stopped laughing I took to spell out several of the mistakes which were manufactured in days gone by you bet we can prevent them moving forward.rich rod presentations mistake
Limit the Bullsh!t into a Minimum amount.
These distributor sales reps are playing you talk either for the very early morning or from long day. If what you will be saying won't make them sell or understand your products or it may not be relevant to them, avoid it from a speech or presentation.
Keep Charts and Data Visual and Engaging.
Get rid of the eye charts and convert your boring data tables into charts or visual data that is engaging, obvious to see, relevant to the market or markets that this distributor covers, and supports your message. Customizing charts and data might be easy, but keeping the chart or slide visually stimulating just isn't easy.
Here are several from the rules that we follow when setting up charts or data for just a general sales meeting using PowerPoint:
• Keep data quick and simple to perceive
• 2D Graphs > 3D Graphs
• Charts or Graphs as a way of Importance: Bar or Column, Line, Pie, Scatter, Area, other
• 1-2 Points per chart
• Don't repeat yourself – Limit your utilization of titles, legends, and axis labels.
• Always right align numbers.
• Use colors that are easy for the eyes. I tend to work with a white or light gray background like my data slides.
Limit the word what Per Slide
Do everyone a favor and limit which with your slides in order to six or less. The one exception to the 6 or less words per slide is the place you're quoting someone or something like that. So if instead you do decide to use an insurance quote, limit it to 1 or 2 sentences. Do your audience a favor and keep your paragraphs inside your emails and off your slides.
Summary sentences Can Kill Your Audience
Use summary sentences sparingly or otherwise not in any way inside your presentation. Have you any idea what this implies? It means forget about agenda's at the beginning of the presentation in places you have 10 summary sentences with 12 point font telling everybody in the room how exhilarating your presentation won't be. The summary summary sentences is usually eliminated since your audience maybe being affected by being shot with a great number of summary sentences in past times. How can you set about to differentiate yourself from the other suppliers?
Storytelling Isn't only for children
Spend your time learning, practicing, and telling stories with all your presentations. I am not making reference to favorite anecdotes, but weave an account with all your 3 main talking points and any relevant data.
Control What Your Audience Can easily see When you find yourself Speaking.
Some distributors enjoy having your presentation each day or two before you present, that's fine. But make sure to inform the distributor that 1) you don't want these to print your presentation out and hand it the sales team or 2) you want to bring your presentation together with you on thumb drive to get rid of any importing errors in PowerPoint or Keynote.
Nothing distracts your audience more(a) when flipping ahead through your presentation when you are speaking with them. Control the crowd you bet the message is conveyed. Have a very handout prepared with the message you'd like them to convey to their customers or retailers. This handout limits the misinterpretation from the message it suited you to convey to zero. The other plus of the handout is the sales team can put it inside their pitch book, route book or monthly sales plan book and use it at retail.
Rehearse Your Presentation
When you aren't making the effort to write down your 3 main talking points and rehearse your presentation, then you're likely to be boring and generic. The very best speakers and presenters on the planet know their material cold, and you could to. Begin by recording yourself rehearsing your presentation inside your office or home. This recording doesn't just be eye opening, but it really gives you to be able to make improve your presentation skills.
Have a very Purpose to get There
Last but certainly including, you're there for just a reason and make it a good one. Here are several questions that will help examine what your own personal purpose can or must be for your general sales meeting or presentation:
Am i launching a new Product?
Are sales up, down or flat?
Will be the distributor performing consistent with your other distributors or their competitors?
Is retail and even chain execution exceeding or otherwise not exceeding expectations?
Exactly what do I really do to inspire or motivate the distributor's sales team?
Exactly what are several of the successes that we can share?
What tools or information can I provide sales team that will serve them?
Exactly what are my expectations out at retail?
What actions must be taken moving forward?